How to operate the Channels Official Account Mini Program (Public WeChat Channels)

What is a Channels account and how do I play with it?

Channels is a new feature of the Douyin app, the main feature of which is that users can record and share their lives, moods, skills or related topics in the form of videos, and interact and share with other users.

【官方正版】微信视频号、公众号、小程序、朋友圈运营一本通 陈达远 清华大学出版社 网络营销

兴科图书专营店

[包邮][销量:0]

省3元

￥48.06

WeChat Channels is a short video sharing platform where you can watch and share short videos. Here's a brief guide on how to use WeChat Channels: First, make sure your WeChat version is up to date. In the WeChat interface, find the "Discover" option in the bottom navigation bar and click to enter.

Channels is a short video product launched by Tencent, which uses the WeChat social ecology to communicate with Moments, Official Accounts, Mini Programs, Enterprise WeChat, and Soyisou, plus the live broadcast function will be opened in the later stage to complete the entire ecological chain. WeChat Channels is a platform that officially announced the start of internal testing on Tencent's official WeChat account on January 22, 2020.

Channels is a new platform for recording and creating content. Channels is a set of content platforms that are parallel to Official Accounts and personal WeChat accounts. WeChat Channels is different from subscription accounts and service accounts, it is a new platform for content recording and creation, and it is also a window to understand others and the world.

How to operate a WeChat video account

Engage with followers: Actively engage and respond to users' comments, likes, and shares to build interaction and communication with fans. Respond to user questions, provide additional information, start discussions, and more to increase user engagement and stickiness.

Channels can be authenticated, and the certification entity agrees to the certification by agreeing to the Weixin Channels Operation Specifications and the Channels Authentication Terms of Service, and after the authentication, the Channels are deemed to be used by the certification entity, and the relevant rights and obligations are borne by the certification entity.

How to operate and use social media on WeChat Channels: It is necessary to make full use of other social media channels to promote and publicize Channels, such as sharing the content of WeChat Channels to WeChat Moments, Weibo and other platforms. Third, interact with the audience.

Cooperation and promotion: Actively cooperate and promote with opinion leaders, KOLs, WeChat accounts, etc. in the industry to expand influence and audience scope. Increase the number of followers and followers through cooperative promotion activities, mutual referral, etc.

The promotion method of WeChat Channels is as follows: 1. Select the home page of the promotion video, click the Promote Video button, and select the video that needs to be promoted2. Set the promotion content promotion style, we will promote the video to the Moments ad, and the system will automatically pull the cover image of the video as the Moments style, and you can also upload the picture manually.

How to run a WeChat public account

1. Define your target audience: Clarify the positioning and target audience of your Official Account. Understand their interests, needs, and behaviors, and develop a content strategy and operational plan accordingly. Provide valuable content: Publish high-quality, interesting, and useful content that meets the needs and interests of your audience.

2. The skills of operating a WeChat public account are: content is king, interacting with fans, strengthening brand image, regular updates, promotion and marketing. Content is king The content of the WeChat official account is the core of attracting fans. Good content is a necessity to attract followers and is the key to keeping them engaged.

3. Create a perfect reading typesetting, don't stick a big WeChat QR code on the back of the article, it's useless.

4. Find your core values Whether it is local or interest-based WeChat, you must find your core values, find your own uniqueness, and know what type of articles you are good at writing, which is the best tool to improve your user stickiness.

How to do a good job in the promotion and operation of Channels?

1. Channels can be authenticated, and the certification entity agrees to abide by the Weixin Channels Operation Specifications and the Channels Authentication Terms of Service, and after the authentication, the Channels are deemed to be used by the authentication entity, and the relevant rights and obligations are borne by the certification entity.

2. First, enter the core player circle. In our time, there is an overflow of information; Find out the rules of the game on the platform. Through the exchange of experience in the core circle, I slowly figured out the operating rules of the video account; Third: build your own promotion system.

3. Continuous update and frequency control: Maintaining the frequency of video updates is very important for operating a video account. Develop a reasonable release plan to ensure a steady and continuous rollout of new video content to keep users interested and active.

4. Data analysis and optimization: Use the data analysis tools provided by WeChat Channels to understand the audience's viewing behavior, interest preferences and interactions. Based on the results of data analysis, optimize video content and operation strategies, and pay attention to market trends and audience feedback, so as to continuously improve the performance and influence of Channels.

5. Cross-platform integration and promotion: Integrate WeChat Channels with other social media platforms, blogs, websites, etc., and expand the scope and influence of the audience through cross-platform promotion. Keep learning and innovating: Pay attention to industry trends and learn more video creation skills and operational strategies.

Editor: coolyzf